Personal Brand Launch
The Goal
The main goal was to create a personal brand and story that caters to a specific audience.
Being a lover of all things vintage, I decided to come up with a concept for a vintage store.
DSI: Dominant Selling Idea
A unique thrift store that allows customers to browse in-store and online. Brateline offers various items ranging from different clothing and accessories to household items and furniture.
Brateline also gives new life to items in two ways. One of them is reselling items or the option of cosigning them. The second is taking items that don’t sell in 6 months and completely redoing them to make something new and trendy.
“Unique, vintage hand-picked Clothing and Goods”
