W.O.L.F. Sanctuary
W.O.L.F. is a non-profit organization in Northern Colorado that was founded in 1995. Through rescue, sanctuary, and education, W.O.L.F. aims to improve the quality of wolves and wolf dogs alike. One of W.O.L.F.’s goals is to educate and inform the public about the importance of wolves and how they are beneficial to the environment. They also aim to address and dispel the myths surrounding wolves as well.
The Goal
Due to W.O.L.F.’s growing size, they are currently trying to open a new facility to accommodate their needs.
The goal is to help raise money and awareness for their new Red Feather Lake location, W.O.L.F. asked us to create a new logo and promotional material.
My main focus was to broaden their target audience to a younger age range.
What does W.O.L.F. stand for?
Wolves Offered Life and Friendship
Visual Research
From this…
To this
How about somewhere between?
We showed W.O.L.F. the first iteration of the promotional material. They were not thrilled about it so we decided to tone it down and created something that still felt true to their style.
The two images are stickers that highlight their new location at Red Feather.
The T-Shirts
These t-shirts would come in many variations. The wolves from the sanctuary would be printed on them and either sold at their location or online. There would be special edition shirts with a single wolf on them. Donors could “sponsor” a wolf, and in return, they get a cool shirt with the wolf they are sponsoring on it.
The Team Members
Kiana Pena, Austin Knewbow, Matt Funston, Pamela Laman, and Madeleine Rumbach